We Own This Market…
Some of the most dangerous words ever spoken in business.
They reflect an overconfidence that just because something WAS, that something will always continue to be. Most often heard coming from businesses that think they are “too big to fail”, they indicate a market that is ripe for another company to step into and make a huge splash just by trying something new, pushing the envelope, and challenging the status quo.
Never let yourself get stuck. If your customers are dealing with you because they have always done business with you, and not because you offer them something unique in the marketplace it is time to step outside your comfort zone. What are your biggest weaknesses? What opportunities are there for other companies to step into your market and make a difference? How can you stop them? What can you do, right now, to improve your offering? What can you to today that will strengthen your company one year from now?
