Newspapers Are Boring. Right?
I just saw this spot that ad agency BBH did for London’s The Guardian newspaper.
Is this newspaper boring? Or would you give it another chance if you saw it while waiting for the bus tomorrow?
I just saw this spot that ad agency BBH did for London’s The Guardian newspaper.
Is this newspaper boring? Or would you give it another chance if you saw it while waiting for the bus tomorrow?
Wow!! Unreal! With so many print publications in our city now (and the rest of the world) it’s hard to keep readers interested. Sooner or later advertisers are going to call them on their “distribution” number because it grows increasingly further from the actual “read” number of Newspapers. People are naive for now but c’mon, the cat will be out of the bag soon enough.
Obviously the Guardian has a vision for what they’re doing and has the foresight to be well immersed in digital as well. Smart. The papers that win will be the ones doing what the others won’t do, going further into the digital sphere where the others dare not go. Like making a video on the Three Little Pigs showcasing why the Guardian is still a very relevant and sought ofter news source.
You’re right Jeph. Also, now they’ve got you to read. They better make sure they can deliver on the promise.