An Apple A Day
You know the old saying “An Apple A Day Keeps The Doctor Away”? Marketing is a lot like that too.
Most businesses work on their marketing when they aren’t busy. So what tends to happen is that they spend a bunch of time marketing, then get really busy and forget all about spreading their message. Then they get really slow and they start marketing again. This cycle repeats itself over and over again, resulting in large swings in revenue for the business. Unfortunately, these cyclical swings often end in the failure of the business.
No matter how busy you are, spend some time marketing your business every day. The simple fact is that most of the business you do in any given quarter comes from the marketing efforts you did in a previous quarter.
Some simple things you can do include contacting your email list, sending direct mail pieces, helping out on web forums, interacting on social media platforms, and posting videos.
Can’t think of anything to do today? Then you and I need to talk.