Advertising Is The Cost Of Being Boring
Advertising is the cost of being boring. This is a quote from Andy Sternowitz’s amazing book “Word of Mouth Marketing” And of course, it’s also true. Remarkable companies get talked about. Nobody talks about toilet paper, so Charmin creates cute little bears to tell the world that their paper is kinder to your bottom than other brands.
There are a million small things that you can do to get people to talk about your business without advertising. Provide excellent customer service. Provide excellent products. Be the nicest company. Be awesome.
Remember Seth Godin’s advice from “Purple Cow“. Being remarkable is being worthy of people making remarks about you.