Do Crowds Gather At Your Window?
Probably not. In the retail business, window displays are supposed to attract the attention of people walking by on the street so that they come into the store and make a purchase. But with room for only a handful of items in a window display, it’s awfully hard to find something that appeals to everybody.
Earlier this year, Virgin Atlantic and Banana Republic formed a co-marketing partnerships. Banana Republic designed beautiful and stylish new uniforms for Virgin Atlantic, and both companies promoted the heck out of each other. It was a great idea. To launch the new uniforms, a fun window display was staged at Banana Republic’s 5th Avenue flagship store in New York City. The diorama included a mock up of a metal detector, a group of people dressed as a Virgin Atlantic flight crew, and of course, the requisite TSA agent.
A play began in which the flight crew passed through security, the metal detector would go off, and the TSA agent would find odd items, such as a snow globe, and send the attendant back through the machine again. Of course, all of the motion was done to show off the beauty, versatility, and style of the new uniforms. At one point, there were as many as 40 people standing on the sidewalk watching the antics take place, and everybody that walked by stopped for a couple of seconds to see what was going on.
What’s the best window display that you’ve ever seen? And what can your business do to create a positive spectacle and get a few more people interested in your company?
