How About NOT Measuring For A While?
I really like measurement when it comes to advertising. A good ad doesn’t cost money – it brings in more than it costs – and measurement lets you figure out what works and what doesn’t.
But, what if you stopped measuring for a while?
What if you just spent a bunch of time on Twitter and Facebook looking for interesting conversations? What if you staged a flashmob? What if you just started caring about your customers? What if you bought some random customers lunch?
Sometimes that works pretty well too.