KMart Wins The Internet

It’s a fine line on the internet between being funny and crossing the line. Kmart has just released a new commercial (which I assume is for YouTube only) that dances that line perfectly. It’s both perfectly on point (KMart will ship your purchases right to your door) and hilarious.

The best part of this commercial is that the punch line is ALSO the Unique Selling Proposition. It’s perfect. Well done Kmart.

2 Comments

  1. You’re right – that’s a great spot. Walks the line well.

    It’s also head-slappingly obvious. Why hasn’t anyone else who ships things (a few hundred thousand companies, I suppose) done this?

  2. You’re right Aaron, I can’t believe this hasn’t been done before. I think that may be one of the reasons this is such a good spot.

Leave a Reply