Please Stop Doing This.

Hootsuite and a bunch of other programs let you share a single post between multiple social networks. Have something to say? Type it once, and have it posted to Facebook and Twitter at the same time.

Please stop doing this.

What’s the point? It’s not being social, it’s being lazy. It’s like if one of your friends phoned to talk just to you, but then added his mom to the call so that he wouldn’t have to explain all the stuff that he’s been doing in the last week a second time.

There are hundreds of social networks out there – for businesses there are MANY of them that have a better social reach than Facebook – so don’t think that you’re covering two birds with one stone. Take the 30 seconds to retype something, or better yet, share something different.

Your friends and customers will notice.



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