A few weeks ago I had an opportunity to sit down with a group of really innovative marketers and talk to them about social media and the future of online marketing. Not everything that we talked about made it into the final video, but it’s a great overview of what’s happening and how I see (or at least SAW) things in the online space.
A few tidbits that didn’t make it:
I’m frustrated by Facebook clogging my iPhone screen with apps for Facebook, Paper, Messenger, and the Pages app. It was pointed out that Google does the same thing – and I countered that people generally like to like Google, and that people generally like to hate Facebook.
I truly do not believe that people, especially young people, are leaving Facebook. My work does not reflect that, but perhaps this is true in larger cities or on a national space. However, if you read this blog, you’ll see that I am a firm believer in using Facebook for advertising. It frustrates me that my true reach is so low (16% and moving toward 1.5% if you believe the ad press), but it’s still an incredibly cost effective way to reach lots of people. Many advertising failures are blamed on the channel, when it is really the content that needs to be reworked.
I’m sure I’m forgetting some things, but please watch this video and my #WhiteCouch session at Look Matters.