Well Done Netflix.

Every once in a while you come across something so amazing and so fresh that you just wish that you had thought of it. This summer I learned about a behind-the-scenes video that Netflix had produced to promote their streaming fireplace video around Christmas 2013. Since it’s quickly coming up on Christmas 2014, I thought it would be fun to take a look. And yes, I mean THAT streaming fireplace video. The one you turn on if you don’t have a fireplace in your home, but you feel like hearing wood crackle and pop. To promote the fact...

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Are You Ready For CASL?

  It’s been coming for a while, but you’ve been busy thinking about other things – such as forming a marketing strategy, setting goals, and acting on your plans. Or maybe you’ve just been cruising Facebook. Whatever the case, CASL is upon us. CASL (which stands for Canada’s Anti-Spam Legislation) goes into effect on July 1, 2014 – and it changes everything for marketers. Well, kind of. First of all, if you’ve been paying attention over the past couple of years, and you’ve been following the...

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Getting Out In The World

Last week I left my desk behind for a day and went out into the real world to do some one-on-one marketing. What a treat! I learned more about my current marketing campaign in 4 hours of talking to real people than I did in two weeks of looking at data from Google Analytics and social media. Of course, that shouldn’t be a surprise. There is a reason why, despite having huge marketing budgets, companies like Coca-Cola and Pepsi still have sales people on the ground and employ street teams. Meeting people in person and asking them...

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Congratulations To The Beancast On Episode #300!

Finding a great marketing podcast is tough. They do exist, but they are a lot of work to keep producing week after week, and most of them eventually disappear. Sometimes the owners get bored, sometimes the podcast brings them enough fame that they get a new job and they don’t have time to produce a show anymore, and sometimes the race to produce new content just overwhelms the owner and the quality goes downhill. Whatever the reason, the podcast goes away and we, the listeners, are left hunting through iTunes once again. I’ve been...

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#WhiteCouch Sessions

A few weeks ago I had an opportunity to sit down with a group of really innovative marketers and talk to them about social media and the future of online marketing. Not everything that we talked about made it into the final video, but it’s a great overview of what’s happening and how I see (or at least SAW) things in the online space. A few tidbits that didn’t make it: I’m frustrated by Facebook clogging my iPhone screen with apps for Facebook, Paper, Messenger, and the Pages app. It was pointed out that Google does the...

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