Remarkable Customer Service

Remarkable Customer Service

Over the past couple of years something I have been working very hard at – in addition to continuing to work on my marketing game – has been to develop and implement a new/improved customer service strategy. In some ways, this should be a very simple task – just tell every employee to treat every customer like they are the most important people in the world. In much the same way, dieting is simple – limit the amount of food you eat and get more exercise. In reality, both tasks are full of land mines and set backs,...

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Using Fiverr

Using Fiverr

Recently I’ve been experimenting with using Fiverr. I needed a couple of logo designs – just for updating a few websites that I operate with graphics that are better than the ones I created in MSPaint several years ago. I’ve resisted the urge to visit Fiverr for quite a while, because I’m a “Creative”. That means that I expect to be paid fairly for the work that I do and in accordance with my experience levels and the quality of my work. How then, could I ever justify paying someone $5 for their time to...

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The Toilet Paper Fallacy

  Everybody reading this probably (hopefully?) uses toilet paper. Every person that I know uses toilet paper. Those people encompass all ages, races, and genders. And yet, not everybody buys toilet paper. Marketing is a business with a lot of questions. In fact, I think it’s a business driven by questions. It would be hard to decide what the most important question advertisers should ask themselves is, but one that I might vote for is “Who is going to buy this product or service?” Some people might phrase that as...

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Underestimating the Future

Most people overestimate what they can do in one year and underestimate what they can do in ten years. ~Bill Gates I’m going to change Mr. Gates’ quotes: most people underestimate the change they will encounter in one year, and overestimate the change they will see in 10 years. Gates’ quote is, in my experience, completely accurate. Looking back on my past 10 years, I’m amazed at how quickly it has gone by and also wish that I had done more in various areas – that website I abandoned 7 years ago would be worth a...

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On Customer Service

First, a quick background note: I work on cars… a lot. I repair them, modify them, and for some reason seem to like to torture myself with old vehicles. I’m telling you this because I have learned that, when repairing cars, things sometimes go wrong. Sometimes things go disastrously wrong. You break something unrelated to the original repair, you get the wrong parts in the box, or the new part doesn’t work, leading you to question your original diagnosis. This will become important later on. I’m telling you this story...

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