#WhiteCouch Sessions

A few weeks ago I had an opportunity to sit down with a group of really innovative marketers and talk to them about social media and the future of online marketing. Not everything that we talked about made it into the final video, but it’s a great overview of what’s happening and how I see (or at least SAW) things in the online space. A few tidbits that didn’t make it: I’m frustrated by Facebook clogging my iPhone screen with apps for Facebook, Paper, Messenger, and the Pages app. It was pointed out that Google does the...

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Is Facebook The New Email?

A few years ago, the demise of email was crystal clear to a lot of social media experts. “It’s clunky and awkward,” they said. “Besides, everyone is on Facebook and Twitter now – who would ever bother with email in the future?” This talk percolated in certain circles for a while. Some people looking at social media from the outside – marketers who had been around for a while and had learned from some of their past experiences said, “Yes, everyone has Facebook now – but they need email to...

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Canada Post And The End Of Mail

I love the simplicity of direct mail.   1. Have a product or service. 2. Identify an audience that would benefit from your product or service. 3. Craft a message that explains how your product or service can benefit the audience. 4. Mail a letter. 5. Help people with your product or service.   In theory, it’s almost too easy. The reality, of course, is a little harder. People are bombarded with mail that they don’t want. They’re so used to seeing bad offers that they ignore the good ones. But somehow, direct mail...

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New York Comic Con Makes a GIANT Mistake

I don’t even know what they were thinking. This is going to blowup on them in a big way. Don’t even think about trying something like this with your business. It’s not edgy. It’s not ‘guerilla’. It’s not anything, except intrusive and potentially illegal. Just wow. http://mashable.com/2013/10/11/new-york-comic-con-promotional-tweets/

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Facebook – It Is Possible To Beat The System

The most current stats that I’ve seen suggest that, due to Facebook’s algorithms, about 16% of the people who have liked your business page will actually see your content. In other words, if you had 100 people who liked your business page, only 16 of them will see your updates – on average. I use the word current loosely because, to be honest, that stat hasn’t changed in quite a while. Regardless, that jives pretty well with what I’ve seen in the real world. One way to overcome limitation and get in front of more...

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