Interested in marketing, writing, and business?

I post ideas from crazy to great, share the best stories that I find on the net, and work hard to provide great content to my readers. From the practical business uses of social media to information on direct mail, I’ve probably written a post on it.

Get involved! Leave a comment and challenge my thinking, or share your tips for success.

This is going to be fun.

ABT = Always Be Testing

Posted by on Sep 30, 2015 in Ryan's Thoughts | 0 comments

Earlier this year at the grocery store I bought two separate containers of French’s Mustard, just because of the packaging.

French’s Mustard is the #1 selling brand of mustard in the US, in fact, it’s sales are DOUBLE that of it’s nearest mustard competitor (which happens to be Grey Poupon). Still, just because you’re number 1, it doesn’t mean you can stop testing and improving yourself.

Mustard AB testing

These two containers have exactly the same mustard inside of them, but French’s is A/B testing. Note the strong “0 calories” messaging on the bottle on the right – mustard has zero calories because it’s just mustard seed and vinegar – and the ‘no gluten’ labeling on the left.

I love seeing stuff like this! Always strive to be better!


Social Media Is All Grown Up…

Posted by on Mar 25, 2015 in Ryan's Thoughts | 0 comments

… Time To Put It To Work For You.

I haven’t been blogging for a while, but that doesn’t mean that I haven’t been busy. Mostly, I’ve been busy practicing my craft, but I’ve also been spending some time working on ways to share new information with you. I’m proud to announce that one way – maybe the best way – for you to learn what I think is to attend the Saskatchewan Communications Forum in Regina from April 20th to 21st, 2015.

This conference is full of great local speakers and MARCOM talent. The second day of the conference, April 21st, is dedicated to workshops, and I happen to be hosting one! Here’s the description:

Social Media Has Grown Up; Time To Put It To Work For You

Social Media was once the next big thing, but it’s not 2007 anymore. Today, social is just one part of your marketing mix and simply being present is not enough.  It’s time to dig deep and take advantage of all that it can offer.

In this workshop you will be learn about social media marketing trends, develop an outline of your ideal customer, create a social strategy, and build a targeted marketing campaign on Facebook.

What are we going to talk about?

Well, like it says, we’re going to delve a little bit into some marketing trends, and see if we can decipher which trends you should fallow, and which ones you shouldn’t (I’m looking at you Ello). We’ll also talk about social strategy (why are you there?) and then we’ll do some digging into just who your customer is. I’ll share some tools, and then we’ll dig deep into one of my favorite platforms – Facebook – and plan a targeted campaign just for you. And, we’ll talk about just how targeted you should get.

Sound good? I hope so!

Here’s how you can take part. Point your browser to this link here. Click on the ‘Register Now’ button, fill in your details, and viola! You can come check it out!

Remember, it’s April 20th and 21st, 2015 at the Delta Hotel. I hope to see you there!




Well Done Netflix.

Posted by on Dec 4, 2014 in Ryan's Thoughts | 0 comments

Every once in a while you come across something so amazing and so fresh that you just wish that you had thought of it.

This summer I learned about a behind-the-scenes video that Netflix had produced to promote their streaming fireplace video around Christmas 2013. Since it’s quickly coming up on Christmas 2014, I thought it would be fun to take a look.

And yes, I mean THAT streaming fireplace video. The one you turn on if you don’t have a fireplace in your home, but you feel like hearing wood crackle and pop. To promote the fact that Netflix now offered this program (the same program local cable companies have offered for years, I suspect), Netflix produced a short video about the ‘making of’ – and it’s pure gold.

Raise in your mind every stereotype that you can about film directors. Skinny jeans, hipster facial hair, dark-rimmed glasses, scarf –  you name it, and this video features it. In just over 2 minutes, they carefully outline just how much work goes into building the perfect fire for television (“That isn’t a frontside log, that’s a backside log.”)

The result is just amazing.



Well done Netflix.