On Customer Service

First, a quick background note: I work on cars… a lot. I repair them, modify them, and for some reason seem to like to torture myself with old vehicles. I’m telling you this because I have learned that, when repairing cars, things sometimes go wrong. Sometimes things go disastrously wrong. You break something unrelated to the original repair, you get the wrong parts in the box, or the new part doesn’t work, leading you to question your original diagnosis. This will become important later on. I’m telling you this story...

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Dunbar’s Number And Social Media

If you’ve been on Twitter for a long time, and you have friends who have also been on Twitter for a long time, then you’ve probably had this conversation: Person 1: “Twitter sucks now.” Person 2: “Yup.” Well, the conversation may not have gone exactly like that. It may have revolved around the lack of interaction with your Tweets, compared to ‘the good old days’. Or perhaps the conversation laments the amount of crappy self-promotion so prevalent on the service today. You may also be frustrated...

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Squarespace

  I acutely remember the first time I heard of Squarespace. I was driving home from work listening to a podcast, and the host did a live read extolling the virtues of the service. I immediately dismissed it as a modern version of Geocities. As the weeks passed, I kept hearing more and more about it. I saw testimonials from people that I thought were pretty smart. More podcasts joined in. The service must be doing well, I thought, if they can keep advertising this much. This was probably… two years ago? And the ads didn’t go...

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ABT = Always Be Testing

Earlier this year at the grocery store I bought two separate containers of French’s Mustard, just because of the packaging. French’s Mustard is the #1 selling brand of mustard in the US, in fact, it’s sales are DOUBLE that of it’s nearest mustard competitor (which happens to be Grey Poupon). Still, just because you’re number 1, it doesn’t mean you can stop testing and improving yourself. These two containers have exactly the same mustard inside of them, but French’s is A/B testing. Note the strong...

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Social Media Is All Grown Up…

… Time To Put It To Work For You. I haven’t been blogging for a while, but that doesn’t mean that I haven’t been busy. Mostly, I’ve been busy practicing my craft, but I’ve also been spending some time working on ways to share new information with you. I’m proud to announce that one way – maybe the best way – for you to learn what I think is to attend the Saskatchewan Communications Forum in Regina from April 20th to 21st, 2015. This conference is full of great local speakers and MARCOM...

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Well Done Netflix.

Every once in a while you come across something so amazing and so fresh that you just wish that you had thought of it. This summer I learned about a behind-the-scenes video that Netflix had produced to promote their streaming fireplace video around Christmas 2013. Since it’s quickly coming up on Christmas 2014, I thought it would be fun to take a look. And yes, I mean THAT streaming fireplace video. The one you turn on if you don’t have a fireplace in your home, but you feel like hearing wood crackle and pop. To promote the fact...

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