Please Stop Doing This.
Hootsuite and a bunch of other programs let you share a single post between multiple social networks. Have something to say? Type it once, and have it posted to Facebook and Twitter at the same time. Please stop doing this. What’s the point? It’s not being social, it’s being lazy. It’s like if one of your friends phoned to talk just to you, but then added his mom to the call so that he wouldn’t have to explain all the stuff that he’s been doing in the last week a second time. There are hundreds of social...
read moreCarrier Signals
Have you ever heard of a carrier signal? Unless you’re involved in science or electronics, you probably don’t really know what a carrier signal is, although it impacts your life in hundreds of ways every day. Radio, television, the internet, and your cell phone all use carrier signals to get information to you and carry your responses away from you. However, alone the carrier wave is nothing. Tune into an empty radio station and there is nothing to listen to. A carrier wave is just a sine wave of a specific frequency – it...
read moreKMart Wins The Internet
It’s a fine line on the internet between being funny and crossing the line. Kmart has just released a new commercial (which I assume is for YouTube only) that dances that line perfectly. It’s both perfectly on point (KMart will ship your purchases right to your door) and hilarious. The best part of this commercial is that the punch line is ALSO the Unique Selling Proposition. It’s perfect. Well done Kmart.
read moreNow Offering Complete Direct Mail Services
I’ve become known for my work in digital marketing, but I strongly believe that all forms of marketing are worth exploring, and I’ve long been a believer in the power of direct mail. This week I’ve formed two really powerful alliances that help me provide my customers with more options. These include document printing services and direct mailing services. I’ve spent a considerable amount of time coming up with ideas for direct mail campaigns and writing copy for direct mail pieces – and then I’ve referred my...
read morePR Nightmares And Social Media
I am amazed at how the story of the Regina Police Facebook page has spread. You may not be from Regina, so here’s a very brief outline: On Saturday, March 23, 2013 at approximately 7:30pm two members of the Regina Police were involved in a foot chase with a suspect of a severe physical assault. During the chase, the police members entered a yard that contained a dog. An altercation between the dog and officers occurred and ultimately, the dog was shot and killed. This could not have been a more controversial event. Crime, private...
read moreWhen Should You STOP Talking On Social?
I’ve done enough work in social media to have a pretty good series of steps to follow when things go right. Do the right things, get certain results, repeat. I use my personal social media accounts to do experiments on what is/isn’t appropriate and to try out new tools so that I don’t do stupid things with client’s accounts. But what do you do when the proverbial feces hits the ceiling mounted air circulation device? Usually when a company runs into problems on social media, it’s because the person behind the...
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