Squarespace

  I acutely remember the first time I heard of Squarespace. I was driving home from work listening to a podcast, and the host did a live read extolling the virtues of the service. I immediately dismissed it as a modern version of Geocities. As the weeks passed, I kept hearing more and more about it. I saw testimonials from people that I thought were pretty smart. More podcasts joined in. The service must be doing well, I thought, if they can keep advertising this much. This was probably… two years ago? And the ads didn’t go...

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ABT = Always Be Testing

Earlier this year at the grocery store I bought two separate containers of French’s Mustard, just because of the packaging. French’s Mustard is the #1 selling brand of mustard in the US, in fact, it’s sales are DOUBLE that of it’s nearest mustard competitor (which happens to be Grey Poupon). Still, just because you’re number 1, it doesn’t mean you can stop testing and improving yourself. These two containers have exactly the same mustard inside of them, but French’s is A/B testing. Note the strong...

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Social Media Is All Grown Up…

… Time To Put It To Work For You. I haven’t been blogging for a while, but that doesn’t mean that I haven’t been busy. Mostly, I’ve been busy practicing my craft, but I’ve also been spending some time working on ways to share new information with you. I’m proud to announce that one way – maybe the best way – for you to learn what I think is to attend the Saskatchewan Communications Forum in Regina from April 20th to 21st, 2015. This conference is full of great local speakers and MARCOM...

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Well Done Netflix.

Every once in a while you come across something so amazing and so fresh that you just wish that you had thought of it. This summer I learned about a behind-the-scenes video that Netflix had produced to promote their streaming fireplace video around Christmas 2013. Since it’s quickly coming up on Christmas 2014, I thought it would be fun to take a look. And yes, I mean THAT streaming fireplace video. The one you turn on if you don’t have a fireplace in your home, but you feel like hearing wood crackle and pop. To promote the fact...

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Are You Ready For CASL?

  It’s been coming for a while, but you’ve been busy thinking about other things – such as forming a marketing strategy, setting goals, and acting on your plans. Or maybe you’ve just been cruising Facebook. Whatever the case, CASL is upon us. CASL (which stands for Canada’s Anti-Spam Legislation) goes into effect on July 1, 2014 – and it changes everything for marketers. Well, kind of. First of all, if you’ve been paying attention over the past couple of years, and you’ve been following the...

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Getting Out In The World

Last week I left my desk behind for a day and went out into the real world to do some one-on-one marketing. What a treat! I learned more about my current marketing campaign in 4 hours of talking to real people than I did in two weeks of looking at data from Google Analytics and social media. Of course, that shouldn’t be a surprise. There is a reason why, despite having huge marketing budgets, companies like Coca-Cola and Pepsi still have sales people on the ground and employ street teams. Meeting people in person and asking them...

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