Are You Ready For CASL?

  It’s been coming for a while, but you’ve been busy thinking about other things – such as forming a marketing strategy, setting goals, and acting on your plans. Or maybe you’ve just been cruising Facebook. Whatever the case, CASL is upon us. CASL (which stands for Canada’s Anti-Spam Legislation) goes into effect on July 1, 2014 – and it changes everything for marketers. Well, kind of. First of all, if you’ve been paying attention over the past couple of years, and you’ve been following the...

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Getting Out In The World

Last week I left my desk behind for a day and went out into the real world to do some one-on-one marketing. What a treat! I learned more about my current marketing campaign in 4 hours of talking to real people than I did in two weeks of looking at data from Google Analytics and social media. Of course, that shouldn’t be a surprise. There is a reason why, despite having huge marketing budgets, companies like Coca-Cola and Pepsi still have sales people on the ground and employ street teams. Meeting people in person and asking them...

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Congratulations To The Beancast On Episode #300!

Finding a great marketing podcast is tough. They do exist, but they are a lot of work to keep producing week after week, and most of them eventually disappear. Sometimes the owners get bored, sometimes the podcast brings them enough fame that they get a new job and they don’t have time to produce a show anymore, and sometimes the race to produce new content just overwhelms the owner and the quality goes downhill. Whatever the reason, the podcast goes away and we, the listeners, are left hunting through iTunes once again. I’ve been...

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#WhiteCouch Sessions

A few weeks ago I had an opportunity to sit down with a group of really innovative marketers and talk to them about social media and the future of online marketing. Not everything that we talked about made it into the final video, but it’s a great overview of what’s happening and how I see (or at least SAW) things in the online space. A few tidbits that didn’t make it: I’m frustrated by Facebook clogging my iPhone screen with apps for Facebook, Paper, Messenger, and the Pages app. It was pointed out that Google does the...

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Is Facebook The New Email?

A few years ago, the demise of email was crystal clear to a lot of social media experts. “It’s clunky and awkward,” they said. “Besides, everyone is on Facebook and Twitter now – who would ever bother with email in the future?” This talk percolated in certain circles for a while. Some people looking at social media from the outside – marketers who had been around for a while and had learned from some of their past experiences said, “Yes, everyone has Facebook now – but they need email to...

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Canada Post And The End Of Mail

I love the simplicity of direct mail.   1. Have a product or service. 2. Identify an audience that would benefit from your product or service. 3. Craft a message that explains how your product or service can benefit the audience. 4. Mail a letter. 5. Help people with your product or service.   In theory, it’s almost too easy. The reality, of course, is a little harder. People are bombarded with mail that they don’t want. They’re so used to seeing bad offers that they ignore the good ones. But somehow, direct mail...

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