Why Your Marketing Strategy Needs To Be Risky

Jeph Maystruck is a smart marketing mind. I was very honored when he asked me to be a guest on his podcast in late January, and we had a lot of fun doing it. The topics we discussed were varied, but I think my favorite conversation was when we talked about egotism in marketing. You can click hear to listen to the entire podcast. While you’re listening to the podcast, make sure to bookmark his website and subscribe to his RSS feed. It’s worth your...

read more

Work At Home Success Podcast

It’s no secret to any of my clients that I work from home. Working from the comfort of your own home is a growing trend, and but some people have a problem keeping a professional business image when they do that. It’s not easy. In one form or another I’ve worked from home since 2001, so I understand the challenges that people face. I was recently a guest on a podcast hosted by Leslie Truex, a work from home expert, to talk about the challenges of staying professional when working from home. While not directly related to...

read more

Some Thoughts On Social Media Marketing

A couple of weeks ago I did some work with the great people of the Adverve podcast (Click Here). I created a 5 minute MP3 for their newsletter where I covered some thoughts on social media marketing – specifically how too much focus on social leaves businesses ignoring time-tested traditional marketing methods. You can listen to the audio here. I’d love to hear your comments. Also, please subscribe to the podcast and the newsletter. It’s a wonderful discussion of current marketing topics and trends, coupled with great hosts...

read more