#WhiteCouch Sessions

A few weeks ago I had an opportunity to sit down with a group of really innovative marketers and talk to them about social media and the future of online marketing. Not everything that we talked about made it into the final video, but it’s a great overview of what’s happening and how I see (or at least SAW) things in the online space. A few tidbits that didn’t make it: I’m frustrated by Facebook clogging my iPhone screen with apps for Facebook, Paper, Messenger, and the Pages app. It was pointed out that Google does the...

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A Step-By-Step Video To Find Customers On Twitter

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Are You Ready To Be A Marketing Superhero?

Christopher S. Penn, VP at Blue Sky Factory and one of the host of the fabulous Marketing Over Coffee podcast, shares how you can become a superhero. In fact, he suggests that perhaps you actually have an OBLIGATION to become a superhero. Great video.

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Why I Live In Regina

The┬áRegina Regional Opportunities Commission is accepting videos of people and businesses espousing the reasons that they love to be in Regina, Saskatchewan. I’m very proud of the city that I live in, and so I thought that I should make a contribution. I hope that you enjoy it, and that it encourages you to explore the world of video on your...

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If Ad Agencies Planned Kids Birthday Parties

In 2010, Toronto Ad Agency John St. took on one of their biggest challenges yet: Make Chelsea Bedano’s 8th birthday party a success in an already cluttered birthday market. Of course, this video is funny, but it is also a great representation of exactly how an agency would run a campaign for nearly anything that it wanted to promote. Instead of Chelsea’s party, what product or service could you insert into this...

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